Design Principles Document

Diosa Temblor Jamorol

PARC: Contrast

Disney

https://www.disney.com/

Disney website

I like how they use shades of purple and the black color to contrast with each other in this website. It may appear like a subtle contrast but it enhances the texts and highlights the stream buttons making it easy for users to hit them right away.

White Space and Clean Design

Coolors

https://coolors.co/

Coolors website

If you scroll down their front page, you would see different options contained in boxes separated by sufficient amount of whitespace (i.e. Website, iOS App, Adobe Extentsion, etc.). Other than that, they used concise content that makes this website look simple yet sophisticated.

Hick's Law

Adidas Philippines

https://www.adidas.com.ph/

Adidas Philippines website

This website exemplifies Hick's Law because as we all know, this company offers a wide variety of products but they managed to categorize this to 3 major choices, namely, MEN, WOMEN, and KIDS. With these on the front page having larger, bolder font than the others, users will not have a hard time choosing the right products for them.