Who:
- Businesses, employers, administrators
- Employees, students, outdoor activities enthusiasts
- Fishermen
- Farmers
- Tourists
Technology:
Anyone who can at least access the internet either on a smartphone or desktop computer, knows how to navigate the web using web browsers, and read maps.
Motivation:
Long-term financial protection
Persona 1:
| Volunteering Work: | Organizer, Summer Youth Camp for The True Freedom Youth Club |
|---|---|
| Photo: |  |
| Fictional name: | Jose Davis |
| Demographics and Education: |
|
| Goals and motivation for using the site: | He relies heavily on weather forecasts for his monthly outdoor activities for his youth. They are minors, so he always makes sure everyone is safe during those activities. |
| Social: | He is sporty and outdoorsy. He loves camping and hiking. He keeps a youthful spirit, that's why he volunteers for The True Freedom Youth Club for 10 years now. |
| Technology: | Not a tech savvy but he gets to keep a latest iPhone model as a part of his phone postpaid plan perks and a basic laptop for internet browsing, document processing, among others. |
| Quote: | "The way I see it, if you want amazing views, you gotta put up with the steep and crooked roads." |
Persona 2:
| Occupation: | Branch Head, Garrard Insurance Company |
|---|---|
| Photo: |  |
| Fictional name: | Laura Garrard |
| Demographics and Education: |
|
| Goals and motivation for using the site: | She runs a non-life insurance company that has at least 20 employees and sales agents who occasionally do field work such as marketing and inspection. She heavily uses a weather site for issuance of fire insurance policies to assess the amount of risk of an area when it comes to geologic processes such as flood, typhoon, and earthquake. |
| Social: | She is smart, a bit techy, and a people person, that's why she keeps a huge percentage of repeat customers over the years. |
| Technology: | She keeps herself updated with the latest trend in the phone and laptop world. She thinks it makes her look more presentable and trust-worthy when she uses the latest technology at work. |
| Quote: | "Okay, let's roll!" |
Scenarios
- What is the difference between weather and climate?
- We are planning on going beach swimming today. Is it gonna be a fine weather?
- Any advisories for evacuation? It rained non-stop today.
- What is a storm surge? We lost thousands of people in 2013 due to it.
- I'm eyeing on this property for a while. Is this area a flood-free zone?
- I just want to check how strong this storm is. If it's really strong then I'll have my employees leave the office and go home asap!
- I'm going to book for a flight on Monday. Is it safe to travel?
- My father wants to go fishing today, but the wind is a bit strong. Is there a storm?